What are the Best Moisture Wicking Polo Shirts?

Posted by Cathy Houston  -  June 10, 2014  -   Wearables

Cotton polo shirts were once considered standard business casual attire. But with changing trends and the emergence of new fabric technologies, moisture wicking polo shirts, or sport polos, are quickly becoming the must-have logo apparel for many companies. And with the weather getting hotter, comfort should be a top priority for employees, whether they work outside or not.

Read More

QR Codes on Business Cards: Futuristic, or Flop?

Posted by Cynthia Shangraw  -  May 20, 2014  -   Print

Think about this: you’re at a conference, meeting dozens of new people each day and collecting piles of business cards. What if you could quickly and easily add your new connections’ contact information to your phone without having to keep track of every single card or manually enter each piece of info?
With QR codes, you can.

Read More

What I Learned from #WLW14: The World’s Largest Webinar

Posted by Elizabeth Crawford  -  May 13, 2014  -   Social Media

In 2011, HubSpot set the Guinness World Record for the world’s largest webinar, an event that gathered over 10,800 attendees. On April 23 2014, HubSpot attempted to break that record with another webinar, Secrets to Success on Social Media.

Read More

2014 Vermont Business Expo Attendee Tips

Posted by Cathy Houston  -  May 12, 2014  -   Promotions

The 2014 Vermont Business Expo is a great opportunity for business to business networking and making connections. Maximizing your time is important at any trade show, but with companies from over 20 different industries exhibiting this year, the Vermont Business Expo is a place where prioritizing your time is critical.

Read More

Most Popular Promotional Item Under $2

Posted by Cathy Houston  -  May 1, 2014  -   Promotions

The SmartPocket is our most popular promotional product of 2014, one of the most useful promotional items I’ve seen, and one of the ones I like to use the most. I have one attached to my own iPhone, and whenever I go out people are constantly commenting and saying they want one.

Read More

Why Cheap Promotional Pens are Ruining Your Marketing Strategy

Posted by David Houston  -  April 24, 2014  -   Promotions

I’m always amazed when a client orders cheap pens. I imagine the thought process goes like this:

“We’re going to a trade show, so let’s upgrade our booth and graphics, redo our marketing collateral, outfit the team with logo apparel and, oh yeah, buy cheap pens.”

Read More

Guidelines for Reflective Safety Clothing

Posted by Cathy Houston  -  April 23, 2014  -   Contractors

Would you send your employees to a dangerous jobsite without a helmet?

The clothing your employees wear on the job is just as important to their safety as the rest of their protective equipment. OSHA requires employers to provide appropriate personal protective clothing and equipment to workers.

Read More

3 Effective Marketing Tips for Local Contractors

Posted by David Houston  -  April 22, 2014  -   Contractors

When you search for a product or service on Google, chances are that you’ll see local businesses listed on the first page of your results. These businesses are playing in the Google sandbox.

Read More

5 Ways to Attract Qualified Construction Employees

Posted by David Houston  -  April 22, 2014  -   Contractors

We know how hard it is today to find high-quality candidates to join your team. Attracting top talent in the construction industry can be challenging, especially when skilled trades are undervalued in today’s society and more teenagers are pushed toward attending college.

Read More

What are the Most Effective Promotional Products? [Infographic]

Posted by Cathy Houston  -  April 16, 2014  -   Promotions

Promotional products are some of the most high-impact, cost-effective ad mediums available. The ASI Global Advertising Specialties Impressions Study helps guide marketers on which promo items will be the most impactful in their marketing efforts.

Read More

Free Weekly Updates